How AMC helps execute a full-funnel Amazon strategy
Intentwise Connect
<p>Amazon Marketing Cloud is now available for everyone, whether or not you run DSP ads.</p>
<p>AMC now helps you not only measure your Sponsored Ads and DSP campaigns, but it also allows you to create highly granular audiences for both DSP and Sponsored Ads.</p>
<p>In this episode, recorded live from unBoxed 2024, Jeffrey Cohen, Amazon Ads Tech Evangelist, highlights how Amazon Marketing Cloud can revolutionize your advertising. </p>
<p>He discusses the importance of testing and learning with AMC, the kinds of questions you should ask AMC, and what’s next on the horizon for Amazon ads.</p>