Deep dive: The intricacies of brand protection
Intentwise Connect
<p>Brands spend tons of money advertising on e-commerce platforms—but why don’t they reserve some of that for brand protection? </p>
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<p>Manu Sareen, CEO of i2o Retail, talks through the pervasive brand protection issues in our industry. Brands that don’t monitor their re-sellers closely enough might create customer experience issues that reflect poorly back on them—from Buy Box losses to unauthorized price drops to derivative products.</p>
<p>Sareen talks through why brands need to invest in brand protection, the money-saving benefits of these investments, and how they can begin to do it at scale.</p>