Intentwise Connect
Competing on Amazon and retail media requires you to effectively harness the growing amount of data and capabilities made available by the retail platforms. Intentwise Connect, hosted by Intentwise CEO Sreenath Reddy and Intentwise Customer Success/Product Evangelist Jason Chan, aims to share know-how and best practices through in-depth conversations with experts in advertising, marketing, sales, and more.
All Episodes
Peak Season Strategy and Planning Around Tarrifs
<p>How can brands navigate peak season planning when tariffs, supply chain uncertainty, and shifting consumer behavior threaten margins? In this episode of the Intentwise Connect podcast, Sreenath Reddy talks with Martin Heubel, Founder of Consulterce and former Amazon Vendor Manager, about proactive strategies to protect profitability and optimize inventory planning for 2025’s peak season. You’ll learn why brands must re-evaluate their sourcing footprints to reduce tariff exposure, the critical timing of orders before existing inventory runs out, how to negotiate effectively with suppliers and retailers, why granular SKU-level analysis is essential for profitability, and smart, data-backed approaches to retail media investments when uncertainty is high. Listen to the full episode now to discover how to plan inventory, negotiate smarter, and protect your margins during one of the most challenging peak seasons yet.</p>
Revenue Strategy For a Fast Growing Brand - A conversation with the CRO of MaryRuth Organics
<p>What does it take to scale a wellness brand in a saturated market? Jay Hunter, CRO of MaryRuth Organics, shares the inside story.</p> <p>Takeaways:</p> <ul> <li>Why MaryRuth Organics runs a 24/7 TikTok Shop livestream and how it fuels cross-channel awareness </li> <li>Jay’s approach to analytics, including T-ROMs (Total Return on Marketing Spend) and real-time dashboards </li> <li>The strategic importance of retail, Amazon, and DTC—and how they each play a distinct role in the growth engine</li> </ul> <p> Stream the full episode now and discover the omnichannel blueprint behind one of the fastest-growing wellness brands.</p>
From side hustle to successful exit: Kiri Masters on entrepreneurship and building a retail media agency
<p>What does it take to turn a side hustle into a full-scale agency that gets acquired? In this episode of the Intentwise Connect podcast, host Sreenath Reddy sits down with Kiri Masters, founder of Bobsled Marketing, to unpack the full arc of her entrepreneurial journey—from launching her Amazon consulting agency while working at JPMorgan Chase to growing a 40-person team and executing a successful exit.</p> <p>Kiri shares the real story: the early grind, the pivotal inflection points, her content-first growth strategy, and how she navigated the M&A process with strategic clarity.</p> <p>Whether you’re an agency founder, a brand leader, or someone navigating the ever-evolving retail media landscape, this episode delivers actionable insights on content, leadership, timing, and staying ahead in a hyper-competitive market.</p>
Unlocking new KPIs for growth with Amazon Marketing Cloud
<p>Brands are moving beyond ROAS and embracing full-funnel strategies. In this episode, Joe Shelerud, Co-founder and CEO of Ad Advance, joins Sreenath Reddy to unpack how Amazon Marketing Cloud (AMC) is transforming measurement, targeting, and retail media strategy. From custom audience creation to lifetime value modeling, Joe breaks down what’s working right now—and how brands can leverage new KPIs to build their AMC roadmap.</p>